LEARN ABOUT COFFEE EXPO SEOUL

Korea’s premier coffee industry and equipment trade show

Why Participate?

1. Korea: a Rising Coffee Market

Korea’s coffee industry has doubled over the past seven years, seeing an explosion in both import and consumption while catapulting Korea to its place as the 11th largest coffee market in the world. South Koreans are now amongst the top global consumers of coffee, and the country is home to over 23,000 coffee shops. With the vast majority of Korea’s coffee imported from overseas and the emergence of a taste for new varieties of hot and cold beverage, the Korean coffee industry is certainly an exciting place to be. Along with the massive expansion of Korea’s coffee market, Coffee Expo Seoul has increased its size in years from its first launch in 2012. Coffee Expo Seoul is expecting 400 exhibitors in its next edition.

2. Entire Industry under one roof

Coffee Industry:

Coffee Expo Seoul is the biggest coffee exhibition held in the first half of the year. Through the collaboration between the leading exhibition organizer, Coex, and the well-established coffee association, Korean Coffee Association(KCA), Coffee Expo Seoul can bring together the best in the coffee and coffee-related products from around the globe while providing a business platform to all the major coffee players in the coffee industry.

Hospitality Week:

Coffee Expo Seoul will take place alongside with “Korea Hotel Show”, which is newly organized by Coex and Hotel & Restaurant in Coex Hall D. Through these two show’s opening, a greater pool of buyers and the whole F&B professionals with each other to create greater business opportunities!

3. Countless Benefits

National Pavilion:

Any global coffee associations hoping to bring a group of suppliers to participate in the Coffee Expo Seoul can receive benefits through National Pavilion package! This special package includes booth discounts, additional promotion via the Secretariat. Additionally, assistance in booking hotel, city tours, and interpreter at a discounted rates can be arranged. Depending on the number of booths, the higher the discounts and priority in booth location! For more details, please contact the Secretariat.

Official Guest Country:

In 2014 Coffee Expo Seoul welcomed the origin of coffee, ‘Ethiopia’, as the show’s first official guest country. Participating as the Official Guest Country is unbeatable to further promote one nation’s coffee and its culture, and meet local buyers. Ever since 2014, Coffee Expo Seoul welcomed major coffee countries such as Colombia, Brazil, Indonesia, Costa Rica, and Guatemala and will continue to seek country of the year for our future editions! To be selected as the Guest Country, please contact the Secretariat for more details.

4. Diverse Concurrent Events & Exclusive PR Opportunities

Companies will find much more than just an exhibition at the Coffee Expo Seoul! See, taste, and explore coffee via a diverse range of concurrent events such as the World Superbarista Championships, New Products Innovation, Seminars, Workshops, and more.

New Products Innovation:

As the first coffee exhibition of the first half-year, visitors can find the newest items of the year and witness the rising trends at Coffee Expo Seoul! Companies can apply to be part of the “New Products Innovation” Showcase organized by Coex in order to gain a spotlight for their contemporary product!

Marketing Stage:

Coffee Expo Seoul provides a special marketing stage for exhibitors to present new items and expand company branding via sessions and press conferences. Through this stage, participants can effectively and strategically market to their target audience.

Social Media:

Through Coffee Expo Seoul official website (Korean, English, Japanese, Chinese Versions), Facebook, Instagram, and newsletters, exhibitors can expose their company brands and promote products to a wider public! Come participate and use Coffee Expo Seoul as your business marketing platform!